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This is Amazon’s No. 1 selling body lotion, with over 23,000 five-star reviews. (More than 100,000 people have bought it in the last month, according to Amazon.) It first gained popularity on TikTok, where people said it moisturizes skin without feeling thick or sticky — just smooth. But people especially love the scent. 

“This lotion is a total game-changer!” said one fan. “It’s super hydrating without being greasy, and the scent — oh my gosh, the scent. Even my boyfriend, who insists he doesn’t like any scents, admitted he liked this one. … This is the lotion that motivates me to moisturize even when I don’t feel like it, so you know it’s good. I’ve tried a lot of vanilla-scented products, but this is hands-down the best. It’s cozy, sweet without being childish, and just the right amount of subtle — not overpowering at all.”